Mobile operators play a vital role in the African video streaming market. Their involvement enhances accessibility and drives growth in many ways:

• Many mobile operators offer data bundles specifically designed for streaming. These packages frequently provide affordable access to popular platforms, making it easier for users to consume video content.

• Partnerships with streaming services- Operators are forming strategic partnerships with streaming platforms to offer bundled subscriptions For example, deals may include discounted rates or free trials for services such as Netflix.

• Mobile operators are investing in network infrastructure, including 4G and 5G rollout, which improves streaming quality and reduces buffering. This is essential for user retention and satisfaction.

• Local Content Delivery Networks (CDNs): By establishing local CDNs, operators can enhance streaming speeds and reduce latency, providing a better viewing experience for users.

• Operators often run promotional campaigns that encourage users to try streaming services, sometimes including free access to certain content for a limited time.

• Operators are partnering with local content creators to promote African stories, which can attract more subscribers and cater to regional tastes.